Vacation®
X PEPSI®
Sold out in first 3 days
Estimated organic reach of 120m+
#1 Vacation® lip product
#2 lip product in category at Target
Product / TikTok / IG / Influencer / Retail / Affiliates / Promo / YT / PR / Email
LAUNCH FILM
TEASER SOCIAL
TEASER VIDEO
AUTHENTIC INGREDIENTS
I collaborated with Product Development to find ingredients that built on our authentic PEPSI® idea, creating a “Cherry Cola Super Blend” of Caffeine, Kola Nut, and Cherry Seed Oil that hydrates, soothes, and smooths lips
AUTHENTIC ADVERTISING
AUTHENTIC “UNDER THE CAP” PROMOTION
AUTHENTIC VINTAGE PRIZES
LOVED BY PRESS AND FANS ALIKE!
