Vacation®
Brand
The Vacation® Sunscreen Company’s first-ever brand campaign for television! We shot it entirely in-house, based on shooting boards, AI test edits and VO/music tests that I produced myself (we foster a strong maker culture at Vacation®, at all levels).
I also wrote on the campaign, working in close partnership with the brilliant creative minds of Michael Goldstein and Ant Phillips.
“APPROVAL”
“DECANTER”
“ACRONYM”
AI ANIMATICS
I taught myself to use Veo, ImageFX, Flow, ElevenLabs and Suno AI to create full AI animatics and mood boards ahead of production.