VACATION®
X PEPSI®
Sold out in first 3 days
Estimated organic social reach of 120m+
#2 lip product within category at Target
Product / TikTok / IG / Influencers / Retail / Affiliates / Promo / YT / PR / Email
TEASER SOCIAL
TEASER VIDEO
AUTHENTIC INGREDIENTS
I collaborated with Product Development to find ingredients that built on our authentic PEPSI® idea, creating a “Cherry Cola Super Blend” of Caffeine, Kola Nut, and Cherry Seed Oil that hydrates, soothes, and smooths lips
AUTHENTIC ADVERTISING
AUTHENTIC “UNDER THE CAP” PROMOTION
AUTHENTIC VINTAGE PRIZES
AND AUTHENTIC LOVE FROM PRESS AND FANS ALIKE!
