Tipping Point Community — Poverty Line Prices

ADC Awards — Gold

Andy Awards — Silver, Bronze

One Show — Bronze

D&AD — Wood Pencil

Addy Awards — 3X Gold

OMMA Awards — Winner

In the lead up to Black Friday and Cyber Monday we ran coupons in major newspapers and online.

Contextual digital, POS and OOH was created.

Retail posters and POS elements were hand painted by a local Bay Area artist.

People could enter their salary to see how much more expensive things would feel if they were living below the poverty line. These items could then be purchased with all profits going to Tipping Point.