Tristan Graham
Executive Creative Director / Copywriter / Photographer
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xFi

A very fun project we did for Xfinity to celebrate their xFi Gateway– a premium WiFi router. We worked with Man Vs. Machine, widely regarded as one of the best animation studios in the world. Their work for Nike, Apple, Pepsi and other brands has been awarded at every major advertising festival.

 

Made For It

 
 

xFi Gateway is one of the most powerful WiFi routers available. But unless you know that, it just looks like a nicely designed black box.
We wanted to create a campaign that would make the product iconic while explaining how it can enhance all of your favorite online activities.

Production company: Man Vs. Machine