"Sonic Is Making Awesome Square Shakes Designed for Instagram and Sold Through Instagram" 
– Adweek


Challenge: There are over 178 million photos tagged #food on Instagram.
Less than 0.00001% of them featured food from SONIC Drive-In.
Idea: Invent the world's first products designed for Instagram, ordered through Instagram.  

Nearly every ingredient is square. Even the cherries.

Design influencers created our packaging and shared our shakes with their followers.

We created the shakes with Instagram food sensation @ChefJacquesLaMerde.

Stay tuned for campaign results after we officially launch at Coachella Base Camp, April 16th!