USING GOOGLE STREET VIEW, 167 UNIQUE HEADLINES WERE
WRITTEN TO MATCH
EACH MEDIA LOCATION.
OOH labeled everything that could make you sick in NYC and LA.
Insight: In recent tests, handrails in New York’s transit system were found to have twice the U.S. department of Health’s safe limit for dangerous bacteria. And that’s just the handrails.
Idea: To raise awareness for One Medical – a network of doctor’s offices – we used posters, weather-responsive digital OOH, and geo-targeted social to label 167 unique things around NYC and LA that could make you sick.
Results: Not only did new online visits increase 69%, flu shots during the campaign DOUBLED.