Reality Bar

Challenge: Position Xfinity (Comcast NBC Universal’s cable brand) as the home of reality TV.
Insight: 30% of US bars are sports bars. Yet the most watched genre on TV is actually reality TV.
Idea: We turned one of Miami’s most popular sports bars into the world’s first Reality TV bar.

INTRODUCING THE
WORLD’S FIRST BAR
FOR REALITY TV FANS.

Outdoor: We transformed a popular Miami sports bar into the Xfinity Reality Bar – every detail was updated to reflect the reality genre.

Deep network partnerships: 28 of reality TV’s biggest stars became the bar’s ambassadors.

351 assets created: We created a cross-platform content hub for Xfinity’s 30 million cable customers (TV, in-app, social)– utilizing over 351 unique pieces of content captured in the bar by reality influencers, our podcast partners and Xfinity.

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