Challenge: Position Xfinity (Comcast NBC Universal’s cable brand) as the home of reality TV.
Insight: 30% of US bars are sports bars. Yet the most watched genre on TV is actually reality TV.
Idea: We turned one of Miami’s most popular sports bars into the world’s first Reality TV bar.
WORLD’S FIRST BAR
FOR REALITY TV FANS.
Outdoor: We transformed a popular Miami sports bar into the Xfinity Reality Bar – every detail was updated to reflect the reality genre.
Deep network partnerships: 28 of reality TV’s biggest stars became the bar’s ambassadors.
351 assets created: We created a cross-platform content hub for Xfinity’s 30 million cable customers (TV, in-app, social)– utilizing over 351 unique pieces of content captured in the bar by reality influencers, our podcast partners and Xfinity.