Why do hotels make you check out at 11am if the next guest is not arriving till 6pm? What if no one's booked in for the next night? Why do you have to check out at all? Introducing the Overstay Checkout from Art Series Hotels and Naked Communications Melbourne.
Overstay Checkout
Challenge: Increase hotel occupancy during a quiet off peak period.
Insight: Guests are nearly always forced to leave their hotel room at a set time despite the fact that their room may not be required by another guest for hours or even days.
Idea: A new business model that allows guests to stay on for free until another guest books their room.
PR: With a budget of just $80,000 the innovation achieved earned PR worth over $1.5 million.