Challenge: Bill and Melinda Gates Foundation, in partnership with Cannes Lions Festival of Creativity, created a new category at Cannes to identify and invest in ideas that could help reduce global extreme poverty.

Insight: Just clicking 'share' when we read a news article that concerns us is not enough. We need to take action.

Idea: A  social sharing button that appears below online news articles, helping people to act on global issues that matter to them. Our goal: to turn online ‘slacktivism' into action. Our idea won one of 8 Chimeras awarded globally (and was funded by the Foundation) but didn't raise further funding due to the difficulty of bringing news partners onboard. 

72_act-button-key-image-tris_long.jpg

Andrew Reeves and I workshopping The Act Button with global creative leaders at the Bill & Melinda Gates Foundation in Seattle.